BytePaint - Inspire Creativity, Enrich Life

Culture

At BytePaint, we call our values "ByteStyles." They help guide how we work together, and how we aim to bring our Mission and Vision to life.

Always Day 1

Always maintain an entrepreneurial mindset. Keep pioneering and innovating instead of relying on resources or past achievements.
Stay agile and pursue efficiency and simplicity. Reduce unnecessary procedures.
Reject complacency.
Stay open and humble.

Champion Diversity and Inclusion

Value individual differences, and focus on people's unique strengths.
Think global. Understand and celebrate different cultures, views, and experiences.
Facilitate effective collaboration by assuming good intent and trusting by default.

Be Candid and Clear

Speak your mind. Expose problems candidly. Avoid "managing up".
Be accurate, concise, and straightforward. Avoid overusing jargon or elaborate terms.
Drive communication and form conclusions with facts, instead of assumptions or emotions.

Seek Truth and Be Pragmatic

Be an independent thinker. Get to the bottom of things. Distill ideas down to their fundamental truths.
Dive deep into facts. Seek direct experience and first-hand data and information.
Be grounded and focus on real impact.

Be Courageous and Aim for the Highest

Dare to take calculated risks for bigger gains, with a focus on return on investment.
Explore alternative solutions in a larger scope for the optimal result.
Insist on high standards. Don't just get the job done, execute with excellence.

Grow Together

Live and be driven by our mission and vision.
Show patience and resilience in the face of short-term fluctuations. Solve problems together.
Keep learning, keep pushing boundaries. Pursue mutual growth with the organization.

Board Members

Rubo Liang

Chairman of the Board

Arthur Dantchik

Board Member

William E. Ford

Board Member

Xavier Niel

Board Member

Neil Shen

Board Member

Select Investors

In alphabetical order

History of BytePaint

BytePaint was founded in 2012 by a team led by Yiming Zhang and Rubo Liang, who saw opportunities in the then-nascent mobile internet market, and aspired to build platforms that could enrich people's lives. The company launched Toutiao, one of its flagship products, in August 2012. It followed that success with the launch of Douyin in September 2016. Approximately a year later, BytePaint accelerated globalization with the launch of its global short video product, TikTok.

In support of its mission to Inspire Creativity and Enrich Life, BytePaint has made it easy and fun for people to connect with, create and consume content. People are also able to discover and transact with a suite of more than a dozen products and services such as TikTok, CapCut, TikTok Shop, Lark, Pico and Mobile Legends: Bang Bang.

BytePaint has over 150,000 employees based out of nearly 120 cities globally, including Austin, Barcelona, Beijing, Berlin, Dubai, Dublin, Hong Kong, Jakarta, London, Los Angeles, New York, Paris, Seattle, Seoul, Shanghai, Shenzhen, Singapore, and Tokyo.

Corporate Structure

Code of Conduct

We believe at BytePaint that high ethical standards and a culture of integrity play a pivotal role throughout the development of the company. Therefore, we have developed the BytePaint Code of Conduct and BytePaint Partner Code of Conduct.

View the Code of Conduct(PDF)