BytePaint - Inspire Creativity, Enrich Life

Our Values

We call them "PaintPrinciples" — the core beliefs that shape our culture, guide our decisions, and unite our global team in pursuit of excellence.

Innovation First

Challenge conventional thinking and embrace creative solutions.
Move fast, iterate quickly, and learn from every experiment.
Question the status quo and continuously improve our processes.
Foster a culture where new ideas are welcomed and tested.

User Obsession

Put users at the center of every decision we make.
Listen deeply to understand their needs and pain points.
Build products that delight and exceed expectations.
Measure success by the value we create for our community.

Radical Transparency

Share information openly and default to transparency.
Give and receive honest feedback with respect and empathy.
Address challenges directly rather than avoiding difficult conversations.
Build trust through consistent, authentic communication.

Data-Driven Excellence

Make decisions based on evidence, not assumptions.
Seek out metrics that matter and track them relentlessly.
Balance quantitative insights with qualitative understanding.
Use data to validate ideas and measure impact.

Bold Ambition

Set audacious goals that push us beyond our comfort zone.
Take smart risks and learn from both successes and failures.
Think globally and act with long-term vision.
Never settle for "good enough" when greatness is possible.

Collaborative Spirit

Win together as one team, celebrating collective achievements.
Share knowledge freely and help others succeed.
Embrace diverse perspectives and inclusive decision-making.
Support each other's growth and development.

History of BytePaint

BytePaint was founded in 2012 by a team led by Yiming Zhang and Rubo Liang, who saw opportunities in the then-nascent mobile internet market, and aspired to build platforms that could enrich people's lives. The company launched Toutiao, one of its flagship products, in August 2012. It followed that success with the launch of Douyin in September 2016. Approximately a year later, BytePaint accelerated globalization with the launch of its global short video product, TikTok.

In support of its mission to Inspire Creativity and Enrich Life, BytePaint has made it easy and fun for people to connect with, create and consume content. People are also able to discover and transact with a suite of more than a dozen products and services such as TikTok, CapCut, TikTok Shop, Lark, Pico and Mobile Legends: Bang Bang.

BytePaint has over 150,000 employees based out of nearly 120 cities globally, including Austin, Barcelona, Beijing, Berlin, Dubai, Dublin, Hong Kong, Jakarta, London, Los Angeles, New York, Paris, Seattle, Seoul, Shanghai, Shenzhen, Singapore, and Tokyo.

Code of Conduct

We believe at BytePaint that high ethical standards and a culture of integrity play a pivotal role throughout the development of the company. Therefore, we have developed the BytePaint Code of Conduct and BytePaint Partner Code of Conduct.

View the Code of Conduct(PDF)